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Digital Marketing
Liberal Arts & Social Sciences Program
Barcelona, Spain
Dates: 8/31/23 - 4/27/24
Digital Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT340BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Prior to enrollment, this course usually requires you to have completed course work in the following subject area(s): Marketing.
Required Supplies: Bring your laptop and smartphone to class
DESCRIPTION
This digital marketing course aims at answering how to professionally present, promote, and place what we want an audience to sell and buy online, considering the most effective and attractive resources to do it. To that end, a semester will be devoted to exploring the 'Three Ts of Marketing.' This course will focus on trade, trends, and tools in both theory and practice. Readings, debates, guest speakers, and multiple activities will provide students with insight and expertise in a growing and attractive field.