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The Innovation and Product Manager
Liberal Arts & Social Sciences Program
London, England
Dates: 1/22/22 - 6/4/22
The Innovation and Product Manager
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
This module enables learning about the methods marketers use to develop and manage their product range (the offer) in relation to both goods and services. It considers the portfolio and its management paying particular attention to innovation and new product development