Marketing in a Digital World

A Practical Introduction to Marketing will introduce students to the theory and practices of marketing whilst developing a level of competency in a range of practical skills. Students will be introduced to the basic principles of marketing thus gaining a foundation in the subject area for further studies at level 5 and 6. The core skills to be developed alongside the theoretical knowledge include communication, writing, numeracy, research, and IT Skills. These are all identified skills that are relevant for future marketers and will be developed within the marketing context. The Skills Development Process Initiated In This Unit Will Be Reinforced Throughout The Degree Programme. A Practical Introduction to Marketing Part Two builds on the theory and practices of marketing and skills acquired in semester one while introducing new marketing concepts and developing a level of competency in a range of core practical skills particularly with regard to group work.

Students will be further introduced to the principles of marketing thus gaining a foundation in the subject area for further studies at levels 5 and 6. The core skills to be developed alongside the theoretical knowledge include communication, research, employability skills, group competencies and IT skills. These are all identified skills that will be relevant for future marketers.


The skills development process initiated in this module will be reinforced throughout the degree programme. "