Direct & Digital Marketing Strategy

This unit builds on the knowledge of marketing and digital technologies accumulated over Level 4 and 5, introducing the principles and theories of digital and data lead marketing strategy and how to use these to synthesis relevant data to implement appropriate digital and direct business solutions. It provides an understanding of the concepts and skills required in today?s marketing environment, introducing the key building blocks of acquisition, retention and database marketing, together with the legal procedures needed. This unit is accredited by the IDM and on completion students may opt to take the IDM Certificate in Direct and Digital Marketing