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Brands, Branding & Social Media
Liberal Arts & Social Sciences Program
London, England
Dates: 1/19/19 - 5/18/19
Brands, Branding & Social Media
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: CIN_4_BBS
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
This module adopts an applied approach to brands, branding and brand communication. Through engagement with key theoretical perspectives on the role of brands in consumers? lives, with specific emphasis on the sociological and psychological, students will then proceed to identify a gap in the market to launch their own brand through social media evidenced through an industry pitch.
*Previously titled Managing Social Media, CRT_4_MSM*
*Previously titled Managing Social Media, CRT_4_MSM*