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Marketing Research
Liberal Arts & Social Sciences Program
London, England
Dates: 8/29/18 - 5/18/19
Marketing Research
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_5_MRE
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Practical Introduction to Marketing
DESCRIPTION
This unit covers the principles and practice of Marketing Research from problem definition through research design, analysis and conclusion. It provides students with the knowledge, techniques and skills required to plan and conduct a Marketing Research project as well as analyse and report the findings.
The emphasis will be on experiencing practical Marketing Research problems in different contexts, through case study analysis and practical project work, and developing techniques for their solution.
The unit links with all the other Marketing units as it constitutes the process through which information is collected to solve problems in marketing situations.
The emphasis will be on experiencing practical Marketing Research problems in different contexts, through case study analysis and practical project work, and developing techniques for their solution.
The unit links with all the other Marketing units as it constitutes the process through which information is collected to solve problems in marketing situations.