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Managing the Offer
Liberal Arts & Social Sciences Program
London, England
Dates: 8/29/18 - 5/18/19
Managing the Offer
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
DESCRIPTION
This unit enables learning about the methods marketers use to develop and manage their product range (the offer) in relation to both goods and services.