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Business and Enterprise Management
Liberal Arts & Social Sciences Program
London, England
Dates: 8/30/17 - 5/19/18
Business and Enterprise Management
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: None
DESCRIPTION
The module integrates the learning of strategy, management and enterprise theory with the practical processes of planning the turn-around of a failing business. The module puts such innovation in the context of business strategy and strategic choice, enterprise and business planning. Seminars will be based around the use of videos of declining business (pubs, hotels, events products) which students will analyse in terms of product development, management issues, concept planning and business planning before taking a case study of a failing enterprise and preparing a business plan for it to the point of identifying markets, developing a concept and a Profit and Loss and Cash-flow account for a standard year of operation.