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The Insight Manager
Liberal Arts & Social Sciences Program
London, England
Dates: 8/30/17 - 12/16/17
The Insight Manager
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
This module covers the principles and practice of Marketing Research from problem definition through research design, analysis and conclusion. It provides students with the knowledge, techniques and skills required to plan and conduct a Marketing Research project as well as analyse and report the findings.
The emphasis will be on experiencing practical Marketing Research problems in different contexts. Insight Managers from Industry will be invited into the classroom to present various research problems for students to solve through live practical project work, developing techniques for their solution.
The module links with all the other Marketing modules as it constitutes the process through which information is collected to solve problems in marketing situations.
The emphasis will be on experiencing practical Marketing Research problems in different contexts. Insight Managers from Industry will be invited into the classroom to present various research problems for students to solve through live practical project work, developing techniques for their solution.
The module links with all the other Marketing modules as it constitutes the process through which information is collected to solve problems in marketing situations.