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The Consumer Behaviour Analyst
Liberal Arts & Social Sciences Program
London, England
Dates: 8/30/17 - 12/16/17
The Consumer Behaviour Analyst
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
This module examines the role of the consumer behaviour analyst, understanding the behavioural concepts and theories of individuals and groups in selecting, purchasing, using, and disposing of products, services, or experiences to satisfy needs and desires. The field of consumer behaviour, which many regard as an applied social science, will provide an important underpinning for other marketing modules. That underpinning includes areas relating to the interdisciplinary nature of consumer behaviour such as psychology and sociology of buying behaviour. The application of theory is of particular importance as major consumer behavioural changes are underway not least because of the development of the e-commerce marketing channel and globalisation