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International Marketing
Liberal Arts & Social Sciences Program
London, England
Dates: 8/30/17 - 12/16/17
International Marketing
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Intro to Marketing and Intro to Business Management (or equivalent).
DESCRIPTION
Trends towards free trade, economic integration, highly developed communications and technology, and the opening up of economies previously closed to the World have resulted in national economies becoming inextricably linked. National economies of the world are now highly interdependent, as if part of one Global Marketplace. International Marketing studies the nature and complexity of the international Environment, trends; and developments in the international Marketplace, the ways in which firms respond to these trends and complexities and the variety of management and marketing strategies necessary to gain and maintain competitive advantage in many different markets