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CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Economics
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Introduction to Micro and Macro Economics, Introduction to Management, Introduction to Finance, or equivalent
DESCRIPTION
The entertainment industry is one of the fastest growing sectors in many economies and is in fact becoming one of most prominent globally as well, in movies, music, television programming, advertising, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, news reporting, theme parks, toys and games and mobile telecommunication with 3G and 4G information revolution of mobile internet and apps. The unit examines the economics of the entertainment industry, developing on understanding the drivers and innovation of the entertainment and media environment. This unit is designed enable students to understand the macroeconomics forces that operate in the entertainment industry. The unit aims to provide an initial grounding in the economic theory and the techniques and practices used by the entertainment industry.
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