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Destination Marketing
Liberal Arts & Social Sciences Program
London, England
Dates: 8/30/17 - 12/16/17
Destination Marketing
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Marketing Strategy and Communications
DESCRIPTION
This module develops a critical approach to destination marketing. It builds on the content of the Marketing Strategy and Communications module and examines strategic issues around the global promotion of destinations and the tactical approaches that marketers adopt.