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MKT/WGS 302 Wine Marketing and Sensory Analysis
Liberal Arts & Business Program
Aix-en-Provence, France
Dates: late Jan 2026 - early May 2026
MKT/WGS 302 Wine Marketing and Sensory Analysis
OVERVIEW
CEA CAPA Partner Institution: IAU
Location: Aix-en-Provence, France
Primary Subject Area: Culinary Arts
Other Subject Area: Marketing
Instruction in: English
Course Code: MKT/WGS 302
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: This course is suitable for an undergraduate student who has successfully completed at least 3 semesters of College-level course work. Successful completion of ENG 101 or equivalent, and 6 credit hours above the 100-level (introductory) in the arts, humanities, social sciences and/or business are strongly recommended; or instructor permission. No prior experience with a Wine Studies course is necessary.
Additional Fee: $150.00
Additional Fee Description:This course requires payment of an additional fee to cover active learning components that are above and beyond typical course costs, such as site visits, entrance fees and other expenses.
DESCRIPTION
This course is a combination of lecture and professional tasting to analyze the quality levels, marketing of wine, target market, consumer behavior, sales positioning, pricing structures, competitive analysis and social media. Students will learn vineyard and winemaking techniques utilized to achieve certain styles of wine. Students will learn how critics and wine competitions affect both winemaking and marketing. Course includes Field Studies to wineries and vineyards.