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BUS 338 Perfume Culture & Business: French History and Know-How in Action
Liberal Arts & Business Program
Aix-en-Provence, France
Dates: late Aug 2025 - mid Dec 2025
BUS 338 Perfume Culture & Business: French History and Know-How in Action
OVERVIEW
CEA CAPA Partner Institution: IAU
Location: Aix-en-Provence, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 338
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: ENG 101 or equivalent, and at least one 200-level course in international relations, business, or related fields; or instructor permission.
DESCRIPTION
Perfume-making in the French city of Grasse is listed by UNESCO as part of France's Intangible Cultural Heritage. Provence, the historic birthplace of the perfume industry, remains a dynamic center of perfume creation, innovation and production, making perfume an undisputed asset of the French luxury industry. This course provides students with an understanding of history of the French perfume industry, as well as how today's perfumes are created, produced and sold. Students also learn about perfume marketing and distribution. Includes a field study trip to Grasse.