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BUS/WGS 310 International Wine Business
Liberal Arts & Business Program
Aix-en-Provence, France
Dates: 8/30/22 - 12/15/22
BUS/WGS 310 International Wine Business
OVERVIEW
CEA CAPA Partner Institution: IAU
Location: Aix-en-Provence, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS/WGS 310
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Additional Fee: $150.00
Additional Fee Description:This course may require payment of an additional fee to cover active learning components that are above and beyond typical course costs, such as site visits, entrance fees and other expenses.
DESCRIPTION
Wine has been a trade since Ancient Greece and continues to be an object of global commerce. By a combination of lecture, case studies, excursions and tastings, this course provides students with an understanding of various aspects of the global wine trade. With various class outings, we will visit different wine companies and converse with guest speakers to gain experience from genuine business examples. The course will cover B to C sales (retail, hospitality, online) and B to B sales focusing on wine export and marketing from the perspective of French wine producers in international markets. The course includes Field Studies.