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CM2124 International Marketing
Liberal Arts & Business Program
Madrid, Spain
Dates: 1/4/20 - 5/21/20
CM2124 International Marketing
OVERVIEW
CEA CAPA Partner Institution: Universidad Antonio de Nebrija
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: CM2124
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Introduction to Marketing
DESCRIPTION
The primary objective of this course is to expose you to issues involved in International Marketing. In consideration of the many miles we have all travelled, there will be a greater emphasis on the International aspects, rather than on the Marketing ones. In this course, we will look at general examples and frameworks of International Marketing through the text, lecture, and discussion.