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CH3613 Sports Industry and its role in European Identity
Liberal Arts & Business Program
Madrid, Spain
Dates: 8/30/22 - 12/17/22
CH3613 Sports Industry and its role in European Identity
OVERVIEW
CEA CAPA Partner Institution: Universidad Antonio de Nebrija
Location: Madrid, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: CH3613
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course is focused not only on the business side of the sports industry in Europe, but also in the social phenomenon of sports such as football as part of the European identity. A thorough case study of the surge and rise of the Real Madrid to become the most successful and most valuable sports organization in the world. The aim of this course is to understand the dynamics and functioning of the European sports industry, particularly football, from an economical and sociological perspective: Globalization at its best.