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MKT 304 New Product Management
John Cabot University - Full Curriculum Program
Rome, Italy
Dates: 1/9/18 - 5/5/18
MKT 304 New Product Management
OVERVIEW
CEA CAPA Partner Institution: John Cabot University
Location: Rome, Italy
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: MKT 301 Principles of Marketing
DESCRIPTION
This course investigates the process of new product management, starting from idea and concept generation through to project evaluation and development. The course is designed to be a workshop for new product development, allowing students to explore market opportunities and propose new concepts to the market.