Claim up to $500 in flight credits!
Get up to $500 in flight credits or grants toward study or internship programs abroad when you apply by November 17, 2024. See our Official Rules for full details.
BUS 360 Social Networks and Media Management
John Cabot University - Full Curriculum Program
Rome, Italy
Dates: 1/9/18 - 5/5/18
BUS 360 Social Networks and Media Management
OVERVIEW
CEA CAPA Partner Institution: John Cabot University
Location: Rome, Italy
Primary Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Junior Standing
DESCRIPTION
The course aims at exploring strategies of social media management for business organizations. The focus of the course regards not only the aspects of communication with prospects and customers, but also the internal processes necessary in order to enact strategic decisions. Hence, this course analyzes every stage required to use social networks for business from a global perspective that includes, among others, IT, customer service and sales, in the light of the social, economic, and technological implications surrounding the ever-changing e-business environment.