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MKT 355 Social Marketing and Fundraising
John Cabot University - Full Curriculum Program
Rome, Italy
Dates: 1/12/16 - 5/7/16
MKT 355 Social Marketing and Fundraising
OVERVIEW
CEA CAPA Partner Institution: John Cabot University
Location: Rome, Italy
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Prerequisites: Junior Standing, MKT 301 recommended
DESCRIPTION
This course focuses on issues related to Retail Management in the Fashion industry and requires both an understanding of marketing principles as well as channel management concepts. The course reviews basic concepts related to retail business such as operations, logistics, retail channels management, retail controlling and strategic location development, which develop the student?s ability to understand performance indicators and measure store performance. Students are encouraged to focus on retail buying and stock planning, in order to fully understand how to manage in-store product life cycles. Teaching methodology is project based and team work is emphasized. Teams will be required to apply fashion retailing concepts to companies? decision making through a proposed retail project, which will require a written strategic retail plan that is adapted to the Italian fashion market.