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Marketing Analytics
International Relations & Political Science Program
Prague, Czech Republic
Dates: 8/28/24 - 12/20/24
Marketing Analytics
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Prague Center
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT365PRG
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: An introductory course in Marketing
DESCRIPTION
This course will equip students with a thorough understanding of the tools and methods involved in marketing analytics. Marketing analytics is the systematic approach of gauging, controlling, and examining marketing performance to optimize return on investment (ROI) and its efficacy.
This course will show students the entire lifecycle of analytical data. Students will learn how to collect, interpret, and present data. After gaining a baseline understanding, students will learn how to develop a targeted marketing strategy, optimize marketing campaigns, and measure marketing effectiveness. Students will also be introduced to the latest marketing innovations, such as predictive modeling, machine learning, and artificial intelligence.
This course will show students the entire lifecycle of analytical data. Students will learn how to collect, interpret, and present data. After gaining a baseline understanding, students will learn how to develop a targeted marketing strategy, optimize marketing campaigns, and measure marketing effectiveness. Students will also be introduced to the latest marketing innovations, such as predictive modeling, machine learning, and artificial intelligence.