Marketing Management

To understand the elements of marketing management, and to be able to apply this knowledge in any kind of organization, keeping the relationship between the different areas of the company throughout the analysis of customer needs satisfaction. To understand the marketing function (attitude, thinking and action) that develops along the organization and its interrelationship within the other business processes (strategy planning). To understand how the macro-environment and micro-environment affects marketing.

At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.

**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**