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Communication & Managment of Intangibles
International Relations & Communication Program
Bogotá, Colombia
Dates: 7/9/20 - 11/22/20
Communication & Managment of Intangibles
OVERVIEW
CEA CAPA Partner Institution: Universidad de La Sabana
Location: , Colombia
Primary Subject Area: Communication
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
DESCRIPTION
1. Organizational Intangibles and their relationship with communicative management
2. The management of intangibles in complex systems
3. Corporate brand strategies
4. The brand as a communication concept
5. Influence of organizational communication on the identity of the brand
6. Cognitive and brand perception processes
7. Graphic and visual component of the brands
8. Brand positioning
9. Planning and management of brand activation programs
At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.
**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**
2. The management of intangibles in complex systems
3. Corporate brand strategies
4. The brand as a communication concept
5. Influence of organizational communication on the identity of the brand
6. Cognitive and brand perception processes
7. Graphic and visual component of the brands
8. Brand positioning
9. Planning and management of brand activation programs
At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.
**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**