Strategic Marketing

The global and dynamic economy requires examining the methodological variables of marketing as a system. It is therefore important to give the student of Service Institutions Administration the necessary tools to carry out strategic actions in the field of marketing locally and globally, for guiding the organizations towards economic attractive opportunities.

At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.

**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**