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Marketing Research
International Relations & Communication Program
Bogotá, Colombia
Dates: 7/13/19 - 11/21/19
Marketing Research
OVERVIEW
CEA CAPA Partner Institution: Universidad de La Sabana
Location: , Colombia
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 48
Prerequisites: Probability & Statistics I
DESCRIPTION
To understand the basic elements of market research, including market segmentation, creation of qualitative and quantitative research tools for the analysis of a problem that affects the marketing mix in a product or service by developing a strategy of improvement through a plan of marketing research.
At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.
**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**
At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.
**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**