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Marketing & Social Entrepreneurial Responsibility
International Relations & Communication Program
Bogotá, Colombia
Dates: 7/13/19 - 11/21/19
Marketing & Social Entrepreneurial Responsibility
OVERVIEW
CEA CAPA Partner Institution: Universidad de La Sabana
Location: , Colombia
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 48
Prerequisites: Marketing Foundations
DESCRIPTION
The course aims to enable students to clearly differentiate those companies that consider social responsibility in their activities. Likewise, students will get a general idea of the role of the company and the individual in society; they will also have clarity on the most pressing problems from the socioeconomic, cultural, organizational, and entrepreneurial viewpoints of marketing in the current society, in local and global contexts.
At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.
**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**
At La Sabana, contact hours are calculated through a combination of lecture hours and outside activities (which can include workshops, fieldwork activities, guest lectures, and independent work), therefore contact hours may vary on syllabi. La Sabana awards credits based on the conversion - One Colombia Credit is the equivalent of 16 contact hours - therefore, the recommended U.S. credits are based on the contact hours assigned per course.
**Universities may opt to award additional credits for courses taken at La Sabana based on the total contact minutes in a course as students are enrolled in courses that meet for 60 minutes per contact hour versus the U.S. that only meet for 50 minutes per contact hour.**