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MKT 325 International Marketing
International Business Traveling Seminar Program
Aix-en-Provence, France
Dates: 12/28/19 - 1/14/20
MKT 325 International Marketing
OVERVIEW
CEA CAPA Partner Institution: IAU
Location: Aix-en-Provence, France
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT 325
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The International Business Traveling Seminar is designed for students interested in the study of the business environment of various economic systems. The Europe Morocco Business study tour has been designed to give students a unique exposure to the different facets of International Business and international economics. Students will study how businesses cope with the challenges specific to these different economies; and how they seize the opportunities they offer. One of the IB traveling seminar main purposes is to allow students to learn how businesses deal with public policy and regulations at the national level AND the supra-national level. students will meet with policymakers from the individual countries visited. They will also meet decision makers from the European Union.