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FMS 368 Advertising Strategies in Media
International Business Program
Prague, Czech Republic
Dates: 2/1/22 - 5/24/22
FMS 368 Advertising Strategies in Media
OVERVIEW
CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Media Studies
Other Subject Area: Advertising
Instruction in: English
Course Code: FMS 368
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
The course will identify and analyze the key concepts, techniques and models used in modern advertising and marketing communication. The course will challenge students to apply these concepts while creating their own advertisements.