Get up to $1,000 in flight credits or grants toward study or internship programs abroad when you apply by September 12, 2024. See our Official Rules for full details.
CEA CAPA Partner Institution: ESSCA École de Management - Paris
Location: ,
Primary Subject Area: Marketing
Instruction in: English
Course Code: INT 341
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The course enables students to understand the key concepts of luxury, explore luxury market dynamics, apply the principles of luxury marketing strategy and luxury brand management, explain the specific nature of the luxury marketing mix, and discuss the diversity of luxury brand strategies through case studies on French luxury brands with a specific focus on luxury fashion and luxury fragrance brands.
Get a Flight Credit worth up to $1,000 when you apply with code* by September 12, 2024