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E-Commerce: Business & Society
International Business Program
Paris, France
Dates: 8/29/22 - 12/17/22
E-Commerce: Business & Society
OVERVIEW
CEA CAPA Partner Institution: ESSCA École de Management - Paris
Location: ,
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK05-0E4-G
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
In today's world, e-commerce is dramatically altering the way business is conducted, and driving major shifts in the global economy. This course provides students with an in-depth introduction to the field of e-commerce, by focusing on key concepts that help them understand the evolving world of opportunity offered by e-commerce. The focus is on the two major driving forces behind e-commerce - business development and strategy, and social controversies and impacts - and how they relate to key topics in e-commerce, including digital marketing and advertising, current and future technologies, research literature, and the social and legal aspects of e-commerce.