MKT 335 Marketing Trends & Strategies in Latin America

Marketing is part of modern life as we are continuously exposed to products, services, advertising, media messages and personal sales approaches. However there is not a clear understanding of what marketing means.
The basic idea behind marketing is that companies can survive and growth by satisfying the needs of the consumers. But in continuously changing markets this is not an easy challenge to achieve. The environment is increasingly complex, there are strong cultural changes, and technology evolves at amazing rates, within other economic and political decisions that impact directly the business environment.
The understanding of these changes and the marketing process allows companies to define the adequate strategies to achieve the everyday battle of the consume budget and develop profitable businesses with long term sustainability.