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BUS 325E International Marketing
International Business Program
Seville, Spain
Dates: 9/6/23 - 12/20/23
BUS 325E International Marketing
OVERVIEW
CEA CAPA Partner Institution: Pablo de Olavide University
Location: Seville, Spain
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Course Code: BUS 325E
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
An introduction to international marketing. Topics include analytical techniques used in international market research, determining prices and distribution channels in an international context, marketing across linguistic and cultural borders.