BUS 325 International Marketing

International Business Program
Seville, Spain

Dates: 9/6/23 - 12/20/23

International Business

BUS 325 International Marketing

BUS 325 International Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: Pablo de Olavide University
Location: Seville, Spain
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: Spanish
Course Code: BUS 325
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

An introduction to international marketing. Topics include analytical techniques used in international market research, determining prices and distribution channels in an international context, marketing across linguistic and cultural borders.