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Principles of Marketing
International Business Program
San Jose, Costa Rica
Dates: 1/13/18 - 4/28/18
Principles of Marketing
OVERVIEW
CEA CAPA Partner Institution: Universidad Latinoamericana de Ciencia y Tecnología
Location: San José, Costa Rica
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The purpose of this course is to introduce you to the core concepts of marketing, both from a theoretical and a practical hands-on perspective.
The concepts and skills you will learn in this class will allow you to:
- make managerial decisions in an increasingly complex business environment
- Understand the marketing mix and apply it based on different scenarios
- Select and develop a pricing strategy focused on capturing customer value
The concepts and skills you will learn in this class will allow you to:
- make managerial decisions in an increasingly complex business environment
- Understand the marketing mix and apply it based on different scenarios
- Select and develop a pricing strategy focused on capturing customer value