New Trends in International Marketing

International Business Program
Barcelona, Spain

Dates: 1/3/25 - 4/26/25

International Business

New Trends in International Marketing

New Trends in International Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Recommended prerequisite: Introduction to Marketing

DESCRIPTION

This course aims to ensure that students understand new trends in the marketing arena and appreciate their relevance to business and the global economy. By linking theory and practice, the course gives students an international perspective and hands-on experience developing new marketing trends.


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