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International Product Management
International Business Program
Barcelona, Spain
Dates: 1/3/25 - 4/26/25
International Product Management
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Other Subject Area: Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Are you passionate about marketing? Do you want to work in a multicultural company and manage your own Product Portfolio? If yes, then this course is for you. Via a set of lectures with real life examples and tools & seminars with practical exercises, we will undertake a practical/actionable approach to International Product Management (IPM) to help you start developing your own criteria. You will learn & understand different leverages (e.g., strategic, analytical, operational decision taking), specifically adapted to the unpredictable times we live in.
The IPM course takes a holistic approach to product management by providing an insight in the entire process - from the moment an idea/insight for a new product or service is conceived, actual product development, branding and launching into the market all the way till it is discontinued and withdrawn from the market. We will review New Digital Transformation technologies that are already impacting business a and consumers worldwide, as we go through 2024.
And we will also discuss on those New Digital Technologies that are likely to impact us all in the future 2024 and beyond (AI, 5G, VR/AR, IOT, etc? or a combination of them!). Thus, this IPM course will help you to practice and reinforce Solid Business Fundamentals tools to improve your practical approach towards International Product Management: adding value, going beyond what is obvious (connecting the dots?), and also connecting with the others!
The IPM course takes a holistic approach to product management by providing an insight in the entire process - from the moment an idea/insight for a new product or service is conceived, actual product development, branding and launching into the market all the way till it is discontinued and withdrawn from the market. We will review New Digital Transformation technologies that are already impacting business a and consumers worldwide, as we go through 2024.
And we will also discuss on those New Digital Technologies that are likely to impact us all in the future 2024 and beyond (AI, 5G, VR/AR, IOT, etc? or a combination of them!). Thus, this IPM course will help you to practice and reinforce Solid Business Fundamentals tools to improve your practical approach towards International Product Management: adding value, going beyond what is obvious (connecting the dots?), and also connecting with the others!