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Managing Services
International Business Program
Barcelona, Spain
Dates: 1/8/25 - 4/26/25
Managing Services
OVERVIEW
CEA CAPA Partner Institution: Universitat Autònoma de Barcelona
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: SA2011E
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The service business sector has positioned itself as one of the main economic engines of first world countries (mainly in Europe and the US). This course presents an in-depth analysis of the service sector in terms of the interrelations between marketing processes, operations, logistics and human resources. Taking an international perspective, the course will evaluate and compare businesses across countries and regions in terms of efficiency, quality, personal touch and other variables.