E-Commerce & Online Business

The increasing development of information technologies (IT) has significantly affected both firms and markets. IT is currently changing the world in a more permanent and farreaching way than any other technology in the history of humankind. The Internet, the Web and the mobile platform are revolutionizing the way people, businesses and governments transact. A new economy, where knowledge is the most important strategic resource, is forcing firms to review their traditional routines and take advantage of the tools able to create new value. Electronic commerce (e-Commerce) is still in its infancy but is already having an enormous impact on our activities and the way we relate to people and organisations.

Using a combination of lectures, readings, case studies and experiential learning through group projects, in this course you have the opportunity to examine major concepts that enable e- Commerce, including its technological foundation, business models and strategies, digital marketing and advertising as well as related ethical and legal issues. You are expected to become familiar with the Web and use it to find materials to respond to class assignments and other class requirements.