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Social Media and Inbound Marketing
International Business Program
Barcelona, Spain
Dates: 8/31/23 - 12/16/23
Social Media and Inbound Marketing
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
DESCRIPTION
Inbound Marketing is a business methodology that attracts customers by creating valuable content and tailor-made experiences. Social media as an Inbound Marketing channel. Use of different social networks to reach consumers effectively. Tools and knowledge to build a full marketing strategy on social media, from consumer perception to final justification metrics. Understanding the basic concepts of social media platforms and strategy creation and using the unique characteristics of platforms such as Twitter, Facebook and Instagram to benefit business.