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International Business Program
Barcelona, Spain
Dates: 8/31/23 - 12/16/23
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OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Two years of college; *Advised previous requirements: Introductory microeconomics
DESCRIPTION
The role of price in marketing strategies. Defining a pricing policy that maximises profit. Knowledge of the different concepts used for determining prices. Developing a pricing strategy that is right for the company.*Note: this course is an ESCI elective. In other words, it is an integrated course with Spanish students and the weekly schedule follows the Spanish university system, which means classes may be held on Fridays.