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Advertising and Media
International Business Program
Barcelona, Spain
Dates: 8/31/23 - 12/16/23
Advertising and Media
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Advertising
Other Subject Area: Marketing, Communication
Instruction in: Spanish
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Two years of college; *Requerimientos previos aconsejables: Introducción al marketing
DESCRIPTION
Nociones generales de comunicación. Desarrollo de una campaña de publicidad, la marca, planificación de medios, campañas de publicidad internacional, estructura de la publicidad, legislación publicitaria. Análisis de la eficacia promocional.*Note: this course is an ESCI elective. In other words, it is an integrated course with Spanish students and the weekly schedule follows the Spanish university system, which means classes may be held on Fridays.