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International Marketing
International Business Program
French Alps: Grenoble, France
Dates: 8/30/22 - 12/18/22
International Marketing
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 30
DESCRIPTION
This module will examine the global aspects of marketing and students will learn to apply the basic concepts, practices and principles of marketing in an international context.
The course will cover:
- The international marketing environment
- The Specificities of International Marketing : increased complexity of the environment (economy, history and geography, cultures, politics, legal environment)
- The International Marketing Triad : Segmenting, Targeting and Positioning in an international context
- Global competitive analysis and strategy
- International Market Selection
- International market entry strategies and expansion
- Understanding Licensing, Franchising, and Strategic Alliances.
- The 4 Ps in an international context, international product decisions, international pricing, international distribution, global communication strategies
- Implementing an international marketing plan and control.
The course will cover:
- The international marketing environment
- The Specificities of International Marketing : increased complexity of the environment (economy, history and geography, cultures, politics, legal environment)
- The International Marketing Triad : Segmenting, Targeting and Positioning in an international context
- Global competitive analysis and strategy
- International Market Selection
- International market entry strategies and expansion
- Understanding Licensing, Franchising, and Strategic Alliances.
- The 4 Ps in an international context, international product decisions, international pricing, international distribution, global communication strategies
- Implementing an international marketing plan and control.