Featured Programs
Experiential Learning Opportunities
Claim up to $1,000 in flight credits!
Get up to $1,000 in flight credits or grants toward study or internship programs abroad when you apply by January 01, 2025. See our Official Rules for full details.
Advertising & Society
International Business Program
Sydney, Australia
Dates: 1/23/25 - 4/26/25
Advertising & Society
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Communication
Other Subject Area: Marketing
Instruction in: English
Course Code: COM323SYD
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: One 200-level course or two 100-level courses in communications or another relevant subject area
DESCRIPTION
This course introduces students to the linkages between advertising and society. It is premised on the belief that advertising helps shape human attitudes and behaviours, just as the latter two in turn help direct and shape advertising. The emphasis is however firmly on advertising as a shaping agent - how it influences individuals and societies, the dynamic nature of the relationship, and the impacts (both positive and negative) that advertising may have on individuals and societies. It takes a critical and dispassionate view of advertising, rather than a managerial or practitioner's view. Various criticisms of advertising are flagged, and these are used as a basis for further coverage and discussion of the criticisms and issues raised.