Introduction to Business and International Management

Business is all around us. A basic understanding of business concepts is useful for people pursuing any type of career. Learning the foundations about the most important aspects of business such as how are businesses organised, how to work in teams, how to market a product, how to lead, or how to judge the financial situation of a business will provide you with a toolbox to better understand the world in which you will work.

The course will expose students to the most important business knowledge. Regardless of a student?s background or career ambitions, an understanding of business concepts can help you get the job you want and provide you with a toolbox to help you advance faster.

This interactive course teaches students the basics of business through simulations, games, movies, and in-class team assignments. The course will address the following topics:
- Understanding the Business Environment
- Starting and Structuring a Business
- Business Management and Organisation
- Motivation, Leadership, and Teamwork
- Human Resource Management
- Principles of Marketing (branding, pricing, promotion)
- Principles of Finance (Financing and Accounting for Business Operations)

By the end of this course, students will be able to:
- discuss the differences and relationships between different areas of a business
- solve practical business problems (e.g. how to organize a business, lead employees, market a product, assess the financial health of a business);
- present solutions to practical problems verbally and in writing for various audiences

Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course. CEA CAPA's recommended credits are based on the contact hours assigned by Vrije Universiteit Amsterdam (VU Amsterdam): 15 contact hours equals 1 U.S. credit