Financial and Service Marketing

History, Politics & International Studies Program
Madrid, Spain

Dates: 1/19/23 - 6/3/23

History, Politics & International Studies

Financial and Service Marketing

Financial and Service Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: 13205
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Marketing

DESCRIPTION

This course will develop three main topics: first, central concepts of service marketing; second, it explains the application of these concepts to financial services, stressing subjects as service quality, satisfaction and profitable relationships; and third, stresses the more modern subjects, going beyond the 4 Ps.

The program is organized in the following sections:
- Service marketing. Services vs products. Servuction.
- Financial services marketing
- Marketing strategies in the financial sector
- Service quality, management and models
- Consumer behavior in financial firms
- The financial services customer: relationship management, satisfaction and loyalty
- Strategic marketing The 4 Ps: Price, Product/Service, Place and Communication
- The other Ps
- Digital marketing


Get a Flight Credit worth up to $500 when you apply with code* by January 1, 2025