Media, Modernity and Social Thought

The purpose of this course is to provide students with a basic knowledge of the thought of some of most prominent social theorists (Marx, Weber, Durkheim and Simmel) and to explore how these works have influenced our understandings of the media, modernity and power. It should be evident that whilst media theorists have their own particular focal concerns, in many cases they are responding to problems posed within this classic tradition. The social theory examined in this course asks crucial questions both about the nature of society – power, stratification, agency, regulation, identity and spectacle – as well as about the media’s status as a key instrument of social reproduction. The course thus provides a theoretical map on which to locate some of the key issues confronted in media, communication and cultural studies.
The course will be divided into two different parts. In the first half we will explore the different contributions made by Marx, Weber, Durkheim and Simmel to our understanding of modernity. In the second half of the course, we confront a more contemporary version of social theory that critically challenges some of the foundations of Western modern thought by looking at postmodernism, race and ethnicity, gender, and globalization.
In order to emphasise the link between social theory and media studies, sessions will address specific cultural or media-related phenomena connected to the sociological topic under discussion. We will, for example, investigate a range of issues including ‘McDonaldisation’, branding, reality television, celebrity and spectacle.