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MK3002 Consumer Behavior
Global Business Consulting Program
Madrid, Spain
Dates: late Aug 2025 - late Dec 2025
MK3002 Consumer Behavior
OVERVIEW
CEA CAPA Partner Institution: Universidad Antonio de Nebrija
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK3002
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course draws from research in behavioral economics, social psychology, and academic marketing, and is intended to broadly survey the field of consumer behavior from the marketing perspective. Students will become familiar with the terminology of the subject and understand what leads to the individual purchase decisions that are so important to business profitability, and to personal prosperity. Topics covered will include: consumer research and analytics, study and analysis of purchasing, neuromarketing, decision processes and main variables that affect the consumer and their relationship with brands and products.
Previous course title & code was: MK0P09 Consumer Behavior
Previous course title & code was: MK0P09 Consumer Behavior