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Mass Media & the Fashion Industry
Global Business Consulting Program
Madrid, Spain
Dates: late Aug 2025 - late Dec 2025
Mass Media & the Fashion Industry
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Madrid Center
Location: Madrid, SPAIN
Primary Subject Area: Communication
Other Subject Area: Media Studies, Fashion Design
Instruction in: English
Course Code: COM321MAD
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course will explore the relationship between mass media and the fashion industry from historical Spain to today's new media platforms and globalized communication networks. The first half of the course addresses the primary forms of conventional fashion media (journalism, photography, film, new media) while the second half of the course emphasizes the media dialogue and diplomacy a well as its value arbitration (representation, taste, status, trend, globalization).
As an integral part of this course, students will consider the various interactions between fashion and media by personally conducting interviews or fashion show reports. The course includes a shared blog component for posting assignments and critiques of your visits to fashion industry headquarters or exhibitions.
As an integral part of this course, students will consider the various interactions between fashion and media by personally conducting interviews or fashion show reports. The course includes a shared blog component for posting assignments and critiques of your visits to fashion industry headquarters or exhibitions.