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Public Relations Principles
Global Business Consulting Program
Prague, Czech Republic
Dates: 1/27/26 - 5/19/26
Public Relations Principles
OVERVIEW
CEA CAPA Partner Institution: University of New York in Prague
Location: Prague, CZECH REPUBLIC
Primary Subject Area: Public Relations
Instruction in: English
Course Code: COM204
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course presents a contemporary and comprehensive theoretical and practical introduction to the role of public relations in an information-based society. The course will provide students with a theoretical and practical introduction to contemporary public relations, focusing on a strategic approach to communication planning and implementation. Students will become acquainted with the types, functions, and role of PR in society, and will learn to use different PR tools and techniques for the purpose of strategic communication.